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The BBPA, UK Hospitality and BII have issued an open letter to the pub sector highlighting the critical importance of engaging our customers in Covid secure practices.
In the letter, the organisations stated that “Test and Trace is a key part of maintaining customer confidence and cementing pubs as being responsible traders as mitigation of the pandemic continues.
“Proactively engaging all of your customers in our venues’ new ways of working has now clearly become a business critical issue. Without high levels of customer confidence supporting trade now and critically building momentum moving forward, we will not see the ongoing revenues that will be needed to sustain many of our venues.”
Report data taken from the Yumpingo and CGA campaign “We hear you”, reveals that nearly 80% of consumers make their choice about which venue they will visit, based on the precautionary COVID-19 measures those businesses have put in place. Initial nervousness about venturing out to eat and drink is decreasing, with also 40% of customers visiting venues completely new to them.
Emma McClarkin, Chief Executive of the BBPA said:
“The Government has provided our sector with valuable financial support. It is our responsibility to prove that we can be relied upon to keep our customers safe with the measures that we have put in place. In the few cases identified by Test & Trace, our sector has reacted swiftly and efficiently to ensure the safety of everyone involved and proved that hospitality businesses have always been adept at dealing with health and safety within their venues. Ensuring details are collected across the board will be key to keeping our venues open and trading once we head into Autumn.”
UKHospitality Chief Executive Kate Nicholls said:
“There are many methods that can be used to collate the simple data required for Test & Trace, and we have seen widespread support from consumers when it comes to providing those details.
“We must come together as a sector to show how committed we are to ensuring the continued safety of our customers and teams, at a time where we are seeing a huge surge in customer numbers with customers taking advantage of the “Enjoy Summer Safely” campaign.”
Steven Alton, CEO of the BII said:
“Since pubs have reopened, communities have started to come back to life again. We need to ensure we do all we can to protect our teams and customers and help prevent further lockdowns. Pubs are so much more than just places to eat and drink, and to lose the confidence of people to return to a space where they can come together and connect with each other could cause long term damage to the social fabric of our society.”