Updated chapters for Drinkaware’s Low and Alcohol-free training guide for publicans

Drinkaware have produced Low and Alcohol-free training guide for publicans to help encourage the inclusion of Low and Alcohol-free ranges in venues.

A Drinkaware spokesperson said:

“Ahead of the busy few weeks in the lead up to Christmas and January, where we expect to see an increase in interest in low and no options, these resources would be useful to reshare across your networks. Data from the recently released Drinkaware Monitor stated that 90% of UK drinkers are moderating their drinking, with 31% of UK drinkers choosing non-alcoholic beer, wine or spirit substitutes.”

The Updated chapters are:

• Why do low and alcohol-free options matter?:
  • https://indd.adobe.com/view/07f7646a-b42e-46a8-b028-d5aaa5d54ec0
• Why stocking low and alcohol-free makes business sense:
  • https://indd.adobe.com/view/1bd88e38-4e9a-456c-a0fc-be054aab7ddc
• How to create a great low and alcohol-free offer:
  • https://indd.adobe.com/view/fc2e893f-58bf-463b-a29c-269da8f5514e
• How to promote your low and alcohol-free drinks:
  • https://indd.adobe.com/view/9b944d47-179b-4c2f-b437-cf9e61bd96a1
• Top tips to implement today:
  • https://indd.adobe.com/view/9dd095a7-4204-4d8a-b7b9-0fabc8a6dbaa

The full training guide can also be accessed here: Drinkaware On Trade guide to low alcohol and alcohol free.