IoL launches national awareness campaign to protect primate welfare under upcoming law

The Institute of Licensing (IoL) has launched a national public awareness campaign to help the public and local authorities prepare for the new primate licensing requirements, coming into effect across England from April 2026.

These changes follow the UK Government’s decision to ban the keeping of primates as pets in environments that fail to provide for their needs. The reform is designed to safeguard animal welfare and prevent primates from being kept in unsuitable conditions.

The Primate Licensing Campaign, led by the Institute of Licensing, provides information and practical resources for licensing authorities, enforcement teams, and members of the public. The campaign includes a media kit with visual assets, expert quotes, and a press release template, to help local authorities and other stakeholders run their own outreach and awareness initiatives.

Training Courses for Licensing Professionals

To support the rollout, the IoL is offering specialist training courses on primate licensing, animal welfare standards, and enforcement best practices. These courses are designed for licensing officers, inspectors, and policy teams navigating the new framework.

Paul Adams, CEO of the Institute of Licensing, commented:

“The new primate licensing rules are a major step forward for animal welfare. Our campaign will help councils, animal welfare experts, and the public understand what’s changing and why, so that everyone is ready before the new rules come into force.”

David Etheridge, IoL trainer and animal licensing specialist, added:

“Licensing professionals play a vital role in safeguarding animal welfare. Our training and resources will help ensure that primates are kept only in environments that meet the highest standards of care and oversight.”

The IoL encourages all licensing teams, communications officers, and animal welfare stakeholders to download the campaign materials and register for training to ensure readiness ahead of the April 2026 deadline. It also invites anyone who owns or cares for a primate to visit the campaign website for guidance and further information.