New Voices in Licensing: the next generation steps up

What does the future of licensing look like? If the latest instalment of the Institute of Licensing’s What Brought You to Licensing? campaign is anything to go by, it’s in safe hands.

New Voices in Licensing is the second video in the IoL’s campaign to shine a spotlight on licensing careers and the people behind them. This time, the focus shifts to those at the start of their professional journey, bringing together younger practitioners to share their experiences of entering a profession that many discover by chance, but choose to stay in by choice.

The video offers a refreshing insight into a new generation of licensing professionals who are already making their mark. They speak candidly about finding their feet in a complex and varied field, the support they’ve received from colleagues, and the opportunities that licensing presents for career development and public service.

Their stories challenge the misconception that licensing is a niche back-office function. Instead, they reveal a profession at the heart of local communities, balancing business growth, public safety, regulation and innovation. From taxis and alcohol licensing to gambling, street trading and public events, licensing offers a breadth of work that few other regulatory disciplines can match.

The contributors also highlight what younger professionals bring to the table: fresh ideas, digital confidence, curiosity and a willingness to challenge established thinking. As licensing services adapt to changing technologies, new business models and evolving public expectations, these perspectives are becoming increasingly valuable.

At a time when many authorities face recruitment and succession challenges, New Voices in Licensing serves as a timely reminder that attracting and developing new talent is crucial to the profession’s future. The video demonstrates that licensing is not just a job, but a rewarding career with real impact.

The Institute of Licensing launched the What Brought You to Licensing? campaign to raise awareness of the profession, celebrate the people who work within it and encourage others to consider licensing as a career path. Following the success of the first instalment, New Voices in Licensing continues that conversation by giving the next generation a platform to share their experiences and ambitions.

Whether you’re considering a career in licensing, starting out in the profession, or looking to inspire future recruits, this latest video is essential viewing.

Watch New Voices in Licensing and discover why the next generation is choosing a career in one of local government’s most varied, challenging and rewarding professions.

Next video will be looking at the best part of attending the NTC. Before then, have a look at the NTC speakers, programme and how to book your place.