{"id":9128,"date":"2024-07-06T00:00:00","date_gmt":"2024-07-06T00:00:00","guid":{"rendered":"https:\/\/instituteoflicensing.org\/news_archive\/2024\/07\/06\/england-games-increase-pub-sales-by-a-fifth\/"},"modified":"2024-07-06T00:00:00","modified_gmt":"2024-07-06T00:00:00","slug":"england-games-increase-pub-sales-by-a-fifth","status":"publish","type":"post","link":"https:\/\/instituteoflicensing.org\/news_archive\/england-games-increase-pub-sales-by-a-fifth\/","title":{"rendered":"England games increase pub sales by a fifth"},"content":{"rendered":"

UK Hospitality reported that England fixtures have delivered an average year-on-year sales boost to hospitality of 21% across Great Britain.<\/p>\n

It reported that new sales data collected by CGA\u2019s Trading Index reveals the huge boost for Britain\u2019s pubs and bars, peaking with a 33% increase in sales for England\u2019s final group game vs Slovenia.<\/p>\n

\n
\n
\n

Fixtures against Denmark, Serbia and Slovakia delivered a 28%, 12% and 11% sales boost, respectively.<\/p>\n

The matches saw increases of at least 40% to drinks sales during each of the England\u2019s matchdays.<\/p>\n

Kate Nicholls, Chief Executive of UKHospitality and IoL National Chair, said:<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\n

\u201cWe\u2019re seeing huge demand from fans to cheer on England from the pub, with venues across the country full for each game so far.<\/em><\/p>\n

\u201cThat\u2019s delivering a massive boost for the nation\u2019s pubs and bars, which are seeing sales increase by a fifth on each England matchday.<\/em><\/p>\n

\u201cThis increase is massive for hospitality and allows us to keep providing a world-class atmosphere for fans on matchday.<\/em><\/p>\n

\u201cWe know the pub is the best place to watch the tournament outside of Germany, and we\u2019re expecting another bumper weekend with the knockout stages continuing and England taking on Switzerland in the quarter final.\u201d<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

UK Hospitality reported that England fixtures have delivered an average year-on-year sales boost to hospitality of 21% across Great Britain.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-9128","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"modified_by":null,"_links":{"self":[{"href":"https:\/\/instituteoflicensing.org\/news_archive\/wp-json\/wp\/v2\/posts\/9128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instituteoflicensing.org\/news_archive\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instituteoflicensing.org\/news_archive\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instituteoflicensing.org\/news_archive\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instituteoflicensing.org\/news_archive\/wp-json\/wp\/v2\/comments?post=9128"}],"version-history":[{"count":0,"href":"https:\/\/instituteoflicensing.org\/news_archive\/wp-json\/wp\/v2\/posts\/9128\/revisions"}],"wp:attachment":[{"href":"https:\/\/instituteoflicensing.org\/news_archive\/wp-json\/wp\/v2\/media?parent=9128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instituteoflicensing.org\/news_archive\/wp-json\/wp\/v2\/categories?post=9128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instituteoflicensing.org\/news_archive\/wp-json\/wp\/v2\/tags?post=9128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}