{"id":9123,"date":"2024-06-30T00:00:00","date_gmt":"2024-06-30T00:00:00","guid":{"rendered":"https:\/\/instituteoflicensing.org\/news_archive\/2024\/06\/30\/euros-and-fathers-day-power-beer-sales\/"},"modified":"2024-06-30T00:00:00","modified_gmt":"2024-06-30T00:00:00","slug":"euros-and-fathers-day-power-beer-sales","status":"publish","type":"post","link":"https:\/\/instituteoflicensing.org\/news_archive\/euros-and-fathers-day-power-beer-sales\/","title":{"rendered":"Euros and Father\u2019s Day &#8220;power beer sales&#8221;"},"content":{"rendered":"<div class=\"elementor-element elementor-element-7993f720 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"7993f720\" data-element_type=\"widget\" data-settings=\"{\"ekit_we_effect_on\":\"none\"}\" data-widget_type=\"theme-post-excerpt.default\">\n<div class=\"elementor-widget-container\">A combination of the Euro 2024 football tournament and Father\u2019s Day led to an 18% surge in beer sales last week, CGA by NIQ\u2019s Daily Drinks Tracker shows.<\/div>\n<\/div>\n<p><span data-contrast=\"auto\">The big upswing\u2014based on average sales in managed venues in the seven days to last Saturday (22 June)\u2014helped to lift total drinks sales <\/span><span data-contrast=\"auto\">9%<\/span><span data-contrast=\"auto\"> above the same week in 2023. It marks a very welcome turnaround for operators and suppliers after <\/span><a href=\"https:\/\/cgastrategy.com\/cool-weather-pushes-sales-down-wine-shines\/\"><span data-contrast=\"none\">four consecutive weeks<\/span><\/a><span data-contrast=\"auto\"> of negative year-on-year numbers.<\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Sales on England\u2019s two Euro matchdays rocketed as consumers flocked to pubs and bars to watch with friends and family. Sunday (16 June) brought both England\u2019s first game against Serbia and Father\u2019s Day, lifting sales <\/span><span data-contrast=\"auto\">43%<\/span><span data-contrast=\"auto\"> above the same day in 2023. The second game, against Denmark on Thursday (20 June), generated an even sharper uplift of <\/span><span data-contrast=\"auto\">53%<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Trading was quieter elsewhere in the week, and faced tough comparatives with hot weather in June 2023. Sales were negative on all five other days, with Friday and Saturday (21 and 22 June) down by <\/span><span data-contrast=\"auto\">9%<\/span><span data-contrast=\"auto\"> and <\/span><span data-contrast=\"auto\">5%<\/span><span data-contrast=\"auto\"> respectively. Scotland\u2019s game against Switzerland helped to stem losses to <\/span><span data-contrast=\"auto\">2%<\/span><span data-contrast=\"auto\"> on Wednesday (19 June).<\/span><span data-ccp-props=\"{}\"> <\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Cider was the second best performing category of the week after beer, with sales up <\/span><span data-contrast=\"auto\">7%<\/span><span data-contrast=\"auto\">, while wine continued a good run with a <\/span><span data-contrast=\"auto\">6%<\/span><span data-contrast=\"auto\"> rise. Spirits achieved only <\/span><span data-contrast=\"auto\">0.3%<\/span><span data-contrast=\"auto\"> growth, though this is the category\u2019s best week since early May. Soft drinks sales were down <\/span><span data-contrast=\"auto\">4%<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A combination of the Euro 2024 football tournament and Father\u2019s Day led to an 18% surge in beer sales last week, CGA by NIQ\u2019s Daily Drinks Tracker shows.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-9123","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"modified_by":null,"_links":{"self":[{"href":"https:\/\/instituteoflicensing.org\/news_archive\/wp-json\/wp\/v2\/posts\/9123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instituteoflicensing.org\/news_archive\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instituteoflicensing.org\/news_archive\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instituteoflicensing.org\/news_archive\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instituteoflicensing.org\/news_archive\/wp-json\/wp\/v2\/comments?post=9123"}],"version-history":[{"count":0,"href":"https:\/\/instituteoflicensing.org\/news_archive\/wp-json\/wp\/v2\/posts\/9123\/revisions"}],"wp:attachment":[{"href":"https:\/\/instituteoflicensing.org\/news_archive\/wp-json\/wp\/v2\/media?parent=9123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instituteoflicensing.org\/news_archive\/wp-json\/wp\/v2\/categories?post=9123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instituteoflicensing.org\/news_archive\/wp-json\/wp\/v2\/tags?post=9123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}