{"id":9059,"date":"2024-05-03T00:00:00","date_gmt":"2024-05-03T00:00:00","guid":{"rendered":"https:\/\/instituteoflicensing.org\/news_archive\/2024\/05\/03\/market-impact-data-on-gambling-behaviour-to-march-2024\/"},"modified":"2024-05-03T00:00:00","modified_gmt":"2024-05-03T00:00:00","slug":"market-impact-data-on-gambling-behaviour-to-march-2024","status":"publish","type":"post","link":"https:\/\/instituteoflicensing.org\/news_archive\/market-impact-data-on-gambling-behaviour-to-march-2024\/","title":{"rendered":"Market impact data on gambling behaviour to March 2024"},"content":{"rendered":"<p class=\"gcweb-body\">The Gambling Commission has published further data on the gambling industry in Great Britain.<\/p>\n<p>This data, sourced from operators, reflects the period between March 2020 and March 2024, inclusive, and covers online and in-person gambling covering Licensed Betting Operators (LBOs) found on Britain\u2019s high streets.<\/p>\n<p>Comparison should not be made with the industry statistics dataset, as this dataset may include free bets and bonuses and does not include data from all operators.<\/p>\n<p>This release compares Quarter 4 (Q4) of financial year 2022 to 2023, with Q4 of 2023 to 2024, looking at how the market has changed in comparative periods over a year.<\/p>\n<p>Note: We encourage you to always refer to the most recent excel data document, which contains updated data for the entire period. This can be found on <a href=\"https:\/\/www.gamblingcommission.gov.uk\/statistics-and-research\/publication\/gambling-business-data-on-gambling-to-march-2024-published-april-2024\">Gambling business data on gambling to March 2024 (published April 2024).<\/a><\/p>\n<p>The latest operator data shows<sup><a href=\"https:\/\/www.gamblingcommission.gov.uk\/news\/article\/market-impact-data-on-gambling-behaviour-operator-data-to-march-2024#1\">1<\/a><\/sup>:<\/p>\n<ul>\n<li>online total Gross Gambling Yield (GGY) in Q4 (January to March) was \u00a31.4 billion, an increase of 5 percent from Q4 the previous year. The overall number of total bets\/spins increased 10 percent Year-on-Year (YoY), reaching a new peak of 24 billion, whilst the average monthly active accounts<sup><a href=\"https:\/\/www.gamblingcommission.gov.uk\/news\/article\/market-impact-data-on-gambling-behaviour-operator-data-to-march-2024#2\">2<\/a><\/sup> increased 2 percent<\/li>\n<li>real event betting GGY increased by 2 percent year on year (YoY) to \u00a3565 million. The number of bets decreased 6 percent, while the average monthly active accounts in Q4 increased 1 percent<\/li>\n<li>slots GGY increased 11 percent to \u00a3614 million YoY. The number of spins increased 12 percent, while the average monthly active accounts in Q4 increased 7 percent to 4.2 million per month<\/li>\n<li>the number of online slots sessions lasting longer than an hour increased by 2 percent YoY to 9.5 million. The average session length decreased from 18 minutes in Q4 2022-23, to 17 minutes for the quarter this year, with approximately 6 percent of all sessions lasting more than one hour<\/li>\n<li>LBO GGY decreased by 3 percent to \u00a3568 million in Q4 2023 to 2024, compared to the same quarter last year, while the number of total bets and spins decreased 1 percent to 3.3 billion.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The Gambling Commission has published further data on the gambling industry in Great Britain.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-9059","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"modified_by":null,"_links":{"self":[{"href":"https:\/\/instituteoflicensing.org\/news_archive\/wp-json\/wp\/v2\/posts\/9059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instituteoflicensing.org\/news_archive\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instituteoflicensing.org\/news_archive\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instituteoflicensing.org\/news_archive\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instituteoflicensing.org\/news_archive\/wp-json\/wp\/v2\/comments?post=9059"}],"version-history":[{"count":0,"href":"https:\/\/instituteoflicensing.org\/news_archive\/wp-json\/wp\/v2\/posts\/9059\/revisions"}],"wp:attachment":[{"href":"https:\/\/instituteoflicensing.org\/news_archive\/wp-json\/wp\/v2\/media?parent=9059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instituteoflicensing.org\/news_archive\/wp-json\/wp\/v2\/categories?post=9059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instituteoflicensing.org\/news_archive\/wp-json\/wp\/v2\/tags?post=9059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}