Measures to support a safe and successful reopening of our treasured high streets and seaside resorts ahead of a great summer have been announced by Communities Secretary Robert Jenrick. Measures include:
Measures to support a safe and successful reopening of our treasured high streets and seaside resorts ahead of a great summer were announced on 20 March 2021 by Communities Secretary Robert Jenrick.
The measures are intended to help kickstart local economies and businesses and give people reassurance they can shop and socialise safely.
A new £56 million Welcome Back Fund will help councils boost tourism, improve green spaces and provide more outdoor seating areas, markets and food stall pop-ups – giving people more safer options to reunite with friends and relatives.
Part of this funding will be allocated specifically to support coastal areas, with funding going to all coastal resorts across England to safely welcome holiday makers in the coming months.
The funding can also be used by councils to:
Mr Jenrick has also today announced the first 70 councils who will benefit from targeted, hands-on support from the government’s High Streets Task Force, an elite team of high street experts who will advise them on how to adapt to meet changing consumer demands so they can thrive in the years ahead.
Communities Secretary Rt Hon Robert Jenrick MP said:
“As we move to the next stage on the roadmap out of lockdown we are all looking forward to being reunited with friends and family outdoors and making a safe and happy return to our favourite shops, cafes, pubs and restaurants.
“Our Welcome Back Fund gives every city, town and high street support to prepare for a great summer. This funding will help councils and businesses to welcome shoppers, diners and tourists back safely.
“As soon as the roadmap allows, we need to get behind our local businesses and enjoy all that this country has to offer and that we’ve been missing so much.
“I’m allowing every pub in the country to erect a marquee in their garden for the whole summer as a one-off power to support our locals.”
To make sure that businesses can make the most of the summer, businesses such as pubs and restaurants, including where these premises are in listed buildings, will be allowed to use their land more flexibly to set up marquees and provide more outdoor space for diners as restrictions ease, allowing them to serve more customers and recover from the effects of the pandemic.
They can be kept up for the whole summer rather than the 28 days currently permitted.
In another major boost for the high street, the government has published its response to the Parking Code Framework which will curb unfair tickets and tackle cowboy parking firms through a new, simplified appeals process.
Caps on private parking fines for millions of motorists are also set to be introduced. This will give drivers more confidence in heading into town knowing they won’t be unfairly penalised by rogue operators.
Support for the high street
The measures announced today are just some of the ways the government is supporting the retail and hospitality sector including:
These measures are part of unprecedented wider support government is providing to communities and businesses, to protect jobs, support the most vulnerable and ensure no one is left behind as we continue to tackle the COVID-19 pandemic and begin to build back better.
European Regional Development Funding (ERDF) has been used to support the Welcome Back Fund.